Is not time for opportunism
The Brazilians now live a great time tourist. The announcement yesterday by the Central Bank shows that in the first five months of the year, spending on international travel reached US$ 10.3 billion (about R$ 23 billion, by converting the dollar today). This signals some important issues that need to be discussed and solutions found.
Guess that the first reading that can be made is that, before the process of government to improve the lives of people, created a new level of desires. The "dream of Icarus" prospered in the minds of thousands of people, even before they were considering this possibility, and the world has become such a "global village" that always spoke. Turkey, stimulated by the TV Globo soap opera Salve Jorge, now stand in the corner of the complex of Alemão, in Rio de Janeiro. Cruises to Greek islands are so doable today for the population as a trip to the island of Paqueta in Rio, or Itaparica, in Salvador.
Likewise, the diffusion of collective shopping sites like ClickOn, GroupOn and many others, gave the population the possibility of piecemeal dreams and meet the most affordable prices to a new reality, any city you want. Including packages for vacation resorts in the Caribbean - the promise of sun, blue sky and a transparent blue waters - with all meals and drinks, which are even more affordable than a trip to certain domestic destinations.
Perhaps this is another reason for these high-spending overseas. Today comes out cheaper, at least in regards to tickets, go to travel to Buenos Aires to Salvador. The fares offered by airlines are very high and often, a simple air bridge between Rio and São Paulo can cost over R$ 1000. Moreover, today think of tourism road, where the passenger is 27 hours on a bus, when you can get less than three hours on a plane, it is infeasible.
We know that containment policies will be made out of foreign exchange, including the high dollar certainly will discourage some tourists who were scheduling that "dream trip". So, it's time to focus on the domestic market as it is necessary to offer this new consumer, we created and encouraged, travel options. Working local infrastructure is essential for us to continue to turn these features, only under a new proposal, which will enable the training of new professionals and jobs within our territory.
However, it is necessary that organizations like Embratur, the state agencies and local tourism, hotel industry and airlines, bus companies even for shorter routes, supervise their segments and understands that there is no time to opportunism. It is important to remember that the tourist flow can be constant if the service is good and fair prices, allowing you to make the best promotion, so essential in the industry. Seize the moment to want to win in two months what was planned for one year may kill the goose that lays golden eggs and put everything away.
